27 March 2012

Denim becomes the perfect fit for Tokyo’s Ginza

Denim and the tony Ginza district in Tokyo never before seemed the right fit, but for one day, they were tailor-made for each other.
An outdoor fashion show was held in the Ginza district on March 24 to showcase clothes and other fashion items made of quality denim produced in Japan.
More than 150 models walked the 100-meter catwalk covered in denim for the event, the Ginza Runway, on Ginza's central street. The show, watched by crowds of shoppers and passers-by lining both sides of the runway, featured about 200 items by popular brands by apparel companies and students at fashion schools in Japan.
The items ranged from pastel-colored jeans, luxurious dresses with frills and kimono, to headwear and bags.
The show was the brainchild of a Ginza department store and others, intended to cheer people up after the nation marked the one-year anniversary of the Great East Japan Earthquake on March 11.
The denim made in Japan was chosen because it is widely used by top fashion houses around the world because of its high quality.
Children from the disaster-stricken Sendai and Tokyo’s Chuo Ward, where the Ginza is situated, made appearances in the show's finale.


VOCABULARY
1.        Denim (n) - a type of strong cotton cloth used especially to make jeans.
2.       Tony (adj.) - fashionable and expensive( American English informal)
3.       Showcase (v) -  to show the good qualities of a person, organization, product etc in an event or situation  
4.       Catwalk (n) - a long raised structure that models walk along in a fashion show [= runway American English]
5.       Apparel (n) – clothes (formal)
6.       Pastel (adj.) - light and pale colours
7.       Brainchild (n) - an idea, plan, organization etc. that someone has thought of without any help from anyone else

QUESTIONS FOR DISCUSSION
1.       What do you think about denim clothes? Do you have any denim apparels? 
2.       Describe fashion in your country.
3.       How often do you buy clothes in a year?
4.       Do you think brand is important in fashion?
5.       What is fashion for you? Explain.