A new site from Google puts its Street View tools to work to showcase some of the most storied and
beautiful places on Earth.
Google unveiled this
morning a new undertaking from its Cultural Institute called the World
Wonders Project. On the site, viewers can explore a map with pins marking famed places around the world and
then, aided by visuals from Google's Street View technology, they can go in
and explore "in 360 degrees just as if you were there." The project
currently includes 132 destinations from 18 countries in North and South
America, Europe, Asia, and Australia. No sites from Africa have yet been
included, and the offerings from South America and Asia are noticeably sparse. Google did not say how it had
made decisions about what to highlight,
but that the selection would expand over time. Partners including UNESCO and
World Monuments Fund provided information that runs alongside the virtual
destinations. |
Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
24 June 2012
Visit Ancient Temples of Japan with Google's World Wonders Project
19 May 2012
PayPal, Softbank to Form Japan Joint Venture, Launch PayPal Here Service
PayPal and Softbank said Wednesday they will form a new joint venture to pursue online transactions
business in the country. The two companies said they will each invest ¥1
billion (US$12.5 million) in the newly established firm PayPal Japan which
will be a 50:50 joint venture. The companies also said they would launch PayPal
Here, a platform that uses small
card swiping attachments to allow smartphones to be used as mobile credit
card readers, in Japan.
For Softbank, which owns Yahoo Japan, a portal with dominant domestic auction and
shopping properties, the deal will provide access to an established global
e-payment platform. Yahoo Japan is largely independent from its troubled
cousin in the U.S.
|
12 May 2012
EU and Japan to Make the Internet Safer for Children
Europe and Japan
will work together on a strategy
to make the Internet safer for children and teenagers.
The new strategy was
announced by Digital Agenda Commissioner Neelie Kroes on Wednesday. On
Thursday, she met with Tatsuo Kawabata, Japanese minister for Internal
affairs and Communications to discuss how the European Union and Japan could collaborate on such plans.
Although the
strategy is for industry self regulation, the digital agenda spokesman said
in an email that the European Commission would intervene if self regulation does not deliver. However "a
regulation-only approach would fail," he said.
Apple, BSkyB,
Dailymotion, Facebook, Google, Microsoft, Netlog, Nintendo, Nokia, Research
In Motion, Samsung and Vodafone have all signed up to the initiative, which aims to improve
content for children and create a safer online environment. |
01 May 2012
Twitter introduces brand pages in Japan, a first for Asia
Twitter first launched brand pages in the US in
December last year and four months later the advertising feature has come to Japan, the first market in Asia. DoCoMo, the
country's largest mobile operator, national retailer Lawson and Warner Entertainment Japan are the first
companies that will take advantage of the pages, according to the Twitter
Japan blog [Japanese], via Asiajin.
It's of little
surprise that Twitter has chosen Japan as its third market to launch brand
pages - behind the US and the UK, the latter of which got the feature in
February - as the micro blogging service has been a runaway success in Japan.
Twitter has broken into the mainstream
in Japan which, in a country that has traditionally preferred domestic
services to those from overseas, is quite an achievement.
Last year Twitter
founder Jack Dorsey took stock of its remarkable growth, which began by
allowing Tamagotchi owners to feed their pets more easily, before becoming
(arguably) Japan's most popular social network.
Proof of Twitter's appeal in Japan came last year when
Mixi, which has been the country's leading social network for some time,
announced an advertising partnership with Twitter to help combat the growing threat of
Facebook. Mark Zuckerberg's service has taken its time to grow, but the last
six months saw its membership double to reach 10 million members in the
country.
|
24 April 2012
Scam websites on the rise across Japan
Online scams in which victims are deceived
into taking part in long friendly e-mail conversations that eventually cause
them to lose money are increasing rapidly across Japan.
The
websites, many of which are paid online dating or job-hunting sites that are
based on e-mail exchanges, have been collectively labeled "sakura
(decoy) websites" due to the means their operators use to scam their
victims. When people register to one of these websites, they are later
approached by a "user" of the website, who is actually a decoy. In
a series of e-mails, the victims are tricked into endless
"friendly" talks.
The
victims are not aware at the time that the more e-mails they exchange with
the decoy, the more money they are later demanded to pay for using the
websites.
Among
common deception techniques "sakura websites" use is making people
believe that those they exchange e-mail with wish to befriend them or that
they have enough money to invest in their businesses or projects if they
become acquainted. That tricks them into sending as many e-mails as possible,
which the operators of the scam websites make money from.
|
Labels:
Business,
Internet,
People,
Society,
Technology
09 April 2012
Japanese computer programming language Ruby approved as global standard
The computer programming language Ruby, invented
by a Japanese, has been approved
by the International Organization for Standardization as a global standard,
the government's Information-technology Promotion Agency said Monday.
Ruby, conceived by software engineer
Yukihiro Matsumoto in 1993, is a scripting
language that executes tasks for
software and runs on Unix, Dos, Windows and Mac operating systems. Matsumoto,
a fellow at Network Applied
Communication Laboratory Ltd., said he welcomes the decision and hopes for
the further spread of the
programming language.
|
25 March 2012
Facebook reaches 10M in Japan, doubles users in 6 months
Facebook is 10
million monthly active users
strong in Japan, the company announced today at a marketing conference in
Tokyo.
This figure indicates Facebook has about 10
percent penetration among Japanese
Internet users and is quickly gaining on Mixi, Japan’s most popular social
network. Mixi reported in February that it has 15.2 million monthly
active users.
Japan is one of the
few countries where Facebook has lower than 20 percent penetration. Russia
and South Korea are others, as well as China where Facebook is banned. But Facebook is growing
rapidly in Japan. The latest MAU figures
are double the 5 million the social network reported in September 2011.
Facebook got serious
about Japan in 2010, and developed a number of initiatives to increase usage there. The social network began to
let users syndicate their
Facebook posts on Mixi. It created a job search app for
university students. And it prompted
users to complete “missions” to fill out their profiles. Judging
from a graph shown at fMC Tokyo, Facebook had about 1 million MAU at the
start of 2010 and 2 million in 2011. |
17 March 2012
YouTube Ferrari driver in Japan faces speeding charges
A doctor in Japan has landed himself
in trouble with the police after posting footage of his drive in a
Ferrari sports car on YouTube. He is facing charges of exceeding the speed limit after the footage showed him driving at
124km/h (77mph) in a 40km/h (25mph) zone, police say.
The 50-year-old
doctor, from Okawa in Fukuoka Prefecture, was reported to police by angry
YouTube users. He reportedly said he "wanted people to understand the
beauty of a Ferrari".
The six-minute video
is titled "Ferrari 458 Italia Drive in Japan 2011" in Japanese, and
was filmed using a camera positioned behind the driver. It shows the car
leaving an underground car park and driving along highways and coastal roads in Fukuoka, southern
Japan, on the morning of 24 April 2011.
|
07 March 2012
The Weekend Xbox Japan Conquered Akihabara
On a chilly afternoon this past weekend,
well over 100 people waited in line in Akihabara to see Microsoft’s “Xbox 360
Kansyasai in Akiba” (Xbox 360 Festival of Thanks in Akihabara). The event was
a joint effort between Microsoft
and Capcom, to celebrate the 10th anniversary of the Japanese release of the original Xbox
(February 22nd, 2002), and to promote some of the upcoming titles to the Xbox
360.
Aside from game demo
machines, the event included a raffle, on-stage interviews, and
demonstrations for Dragon’s Dogma, Crimson Dragon, Diabolical
Pitch, Biohazard Operation Raccoon City and Steel
Battalion.
|
20 February 2012
Filipinos teach English to Japanese via website
NOTE: For more Online English
School, please check English Partner
An online English
conversation school based in the Philippines is attracting Japanese learners
by offering inexpensive lessons from college graduates who can't find work amid
the country's economic slump.
"This is 'intellectual
fair trade,' " said Md Moin, founder of Pikt Corp.'s website.”Filipinos
are able to earn their living as English tutors, while Japanese can learn
high-quality English with cheap tuition." Moin, a 32-year-old
Bangladeshi who has lived in Japan for 10 years, came up with the idea with a
Filipino friend, Aireen Zaballa, 34. The two were classmates at Ritsumeikan
Asia Pacific University in Beppu, Oita Prefecture.
The online school
uses about 50 tutors, including graduates of the prestigious University
of the Philippines, to offer English conversational lessons to Japanese
students via Skype Internet telephone service. By using the Filipino
graduates, the school can effectively undercut English-conversation
classes offered by its Japan-based rivals.
Ten courses are
provided for English-language students based on their proficiency, including
some specializing in business English or tailored for children.
Some tutors said teaching,
which pays better than other jobs they can find at present, have allowed them
to provide more nutritious food for their children.
"The tutors are
good, it's easy to make a reservation and a good opportunity to speak
English" said Toshikazu Saito, a 43-year-old businessman in Tokyo.
|
NOTE: For more Online English
School, please check English Partner
VOCABULARY
1.
Amid
(prep.) - while noisy, busy, or confused events are happening - used in writing
or news reports
2.
Slump
(v) - to suddenly go down in price, value, or number
3.
Intellectual
(adj.) - an intellectual person is well-educated and interested in serious
ideas and subjects such as science, literature
4.
Trade
(n) - the activity of buying, selling, or exchanging goods within a country
or between countries [= commerce]
5.
Prestigious
(adj.) - admired as one of the best and most important
6.
Undercut
(v) - to sell goods or a service at a lower price than another company
7.
Proficiency
(n) - a good standard of ability and skill
8.
Tailored
(adj.) - made or done specially for someone's particular need or situation
QUESTIONS FOR DISCUSSION
1.
What do you know about Philippines? Filipinos?
2.
How did you find about Online English Schools?
3.
Discuss the advantages and disadvantages of
studying online.
4.
Why do you want to study English?
5.
Tell us about your English study habit.
16 February 2012
Social apps 'harvest Smartphone contacts'
Twitter has admitted
copying entire address books from Smartphones and storing the data on
its servers, often without customers' knowledge. Access to the address book
is enabled when users click on the "Find Friends" feature on
smartphone apps. Two US congressmen
have written to Apple asking why the firm allows the practice on its iPhone,
as it contravenes app developer guidelines. Twitter has said it
will update its privacy policy to be more explicit.
The practice came to
light when an app developer in Singapore, Arun Thampi, noticed that his
contacts had been copied from his iPhone address book without his consent by
a social network called Path. Dave Morin, CEO of Path, apologised and said
Path would ask users to opt in to share their contact information. However,
he noted separately that it was an "industry best practice" to
upload or import address book information.
iPhone apps by
social sites including Facebook, FourSquare, Instagram, Foodspotting and Yelp
are also reported to access the address book.
Social networks have
said that data taken from smartphones - which includes names, phone numbers
and email addresses - is used only to identify friends who used the same
service, and notify the user. But sometimes the data appears to be taken
without first informing the user, or indicating how long the information will
be saved for. Twitter said it would update its app in the wake
of the disclosure, and clarify its privacy policy for users.
|
VOCABULARY
1.
Entire
(adj.) - all of a
group, period of time, amount etc [= whole]
2.
Contravenes
(v) - to do something that is not allowed according to a law or rule [= violate]
3.
Explicit
(adj.) - expressed in a way that is very clear and direct
4.
Identify
(v) - makes them easy to recognize
5.
Wake (n)
- it happens afterwards and usually as a result of it
6.
Disclosure
(v) - a secret that someone tells people, or the act of telling this secret
QUESTIONS FOR DISCUSSION
1.
What can you say about this article?
2.
Talk about the social networking sites popularly
used in your country.
3.
Do you give true information when using these
sites? Why?
4.
Discuss the advantages and disadvantages of
using social sites.
5.
Do you read the privacy policy of sites before
using them? Why?
15 February 2012
Japanese vending machines to offer free Wi-Fi
New high-tech vending machines
offering free Wi-Fi hot spots in addition to selling soft drinks are to be
installed across Japan.
Asahi Soft Drinks is setting up 1,000
new vending machines in five regions around Japan this month, with a goal of
expanding the number to 10,000 within five years. The vending machines are
fitted with technology enabling Smartphone users who are standing within a
50m radius to enjoy free access to the internet. Users will not need
passwords or payment to access the Wi-Fi and will be able to enjoy uninterrupted internet access for
30 minutes sessions at a time.
Japan is home to the world's highest concentration of vending machines,
with as many as one for every 24 people across the country, according to the
Japan Vending Machine Manufacturers' Association. The nation's vending
machines, which mostly sell hot and cold drinks, are not only plentiful but
also high-tech, with a growing number boasting
the latest technology. The new Wi-Fi vending machines are the latest in a
growing selection of innovative
models which are appearing on street corners and railway platforms across the
country.
Tokyo is already home to a number of
touch screen vending machines which use facial recognition technology to anticipate the needs of the
customer. The technology fitted into the machines enable it to identify the
gender and age bracket of the consumer, before recommending an appropriate
drink from its available selection.
Meanwhile, Ito En, the Japanese tea
company, is also planning to introduce eco-friendly vending machines this
month, installing around 200 devices which consume 30 per cent less
electricity than conventional
power-saving models, according to the Nikkei.
|
VOCABULARY
1.
Uninterrupted
(adj.) -
continuous
2.
Concentration
(n) - a
large number
3.
Innovative (adj.) - way of
doing something is new, different, and better than those that existed before
4.
Anticipate (v) - to expect that
something will happen and be ready for it
5.
Conventional
(adj.) - a
conventional method, product, practice etc has been used for a long time and is
considered the usual type
QUESTIONS FOR DISCUSSION
1. Discuss about
vending machines in your country.
2. How often do you use
it? What do you buy?
3. What are the advantages
and disadvantages of vending machines?
4. Do you think vending
machine with Wi-Fi hot spots is a good idea? Why?
5. If you were to make
your own vending machine, what would it be?
05 February 2012
EU regulators want Google to halt new privacy policy
BRUSSELS -- A group of European regulators has written to Google
Inc calling on it to halt the introduction of its new privacy policy, saying
it needs to investigate whether the proposals sufficiently protect users'
data.
Google said in January it was
simplifying its privacy regulations, consolidating 60 guidelines into a
single policy that will function
across all its services, including YouTube, Gmail and Google+, its social
networking site.
Regulators are concerned that Google
may share personal data across all of its platforms without giving users the chance to give their prior consent.
The Article 29 Working Party, an
independent body that brings together data protection authorities from each
of the EU's 27 countries and the EU's executive European Commission, said it
needed to examine Google's plans more thoroughly
before the search group's policy comes into effect on March 1.
"Given the wide range of services
you offer, and the popularity of these services, changes in your privacy
policy may affect many citizens in most or all of the EU member states,"
the group wrote to Google Chief Executive Larry Page on Feb. 2. The European
commissioner in charge of data protection, Viviane Reding, welcomed the move,
saying it was a necessary to establish that EU data rules were being firmly
applied.
"The Commission therefore calls
on Europe's data protection authorities to ensure that EU law is fully complied with in Google's new
privacy policy," she said in a statement.
Lawmakers and civil liberties groups in the
United States are also concerned by Google's plans to include photos and
posts from users' Google+ accounts in search results.
The new policy seeks to explain what
information Google collects from the millions of people who use its services
every day, why it is collected, how it is used and what choices are then
offered to limit how it is accessed and updated. Google is not obliged to wait for the conclusion
of the Article 29 Working Group's investigation before adopting its new
policy, but has in the past sought
to work with European authorities when they have raised concerns.
|
VOCABULARY
1. Regulations (n) - a
statement spelling out the proper procedure or conduct for an activity
2. Platform (n) - a
place or opportunity for communicating ideas and information (channel, medium)
3. Function (v) - operate, run; administer, carry
on
4. Prior (adj.) - early,
first, before
5. Thoroughly (adv.) - with
attention to all aspects or details (completely, comprehensively, detailed,
totally)
6. Ensure (v) - to make
sure, certain, or safe
7. Lawmakers(n) - a
member of an organized body of persons having the authority to make laws
8. Obliged (v) - to cause
(a person) to give in to pressure (compel, force to do)
9. Sought (v) - to make
an effort to do (strive)
QUESTIONS FOR DISCUSSION
1. What Google services
do you use? How often do you use them?
2. What information is
usually asked from the users?
3. Do you provide true
information when using internet services?
4. What can you say
about privacy policy?
5. Talk about other
issues about privacy policy.
Labels:
Business,
Internet,
People,
Technology,
World
02 February 2012
Tech companies team up to combat email scams
NEW YORK— Google, Facebook and other
big tech companies are jointly designing a system for combating email scams
known as phishing. Such
scams try to trick people into giving away passwords and other personal
information by sending emails that look as if they come from a legitimate bank, retailer or other
business. When Bank of America customers see emails that appear to come from
the bank, they might click on a link that takes them to a fake site mimicking the real Bank of
America’s. There, they might enter personal details, which scam artists can
capture and use for fraud.
To combat that, 15 major technology
and financial companies have formed an organization to design a system for authenticating emails from
legitimate senders and weeding out fakes. The new system is called DMARC —
short for Domain-based Message Authentication, Reporting and Conformance. DMARC builds upon existing techniques used
to combat spam. Those
techniques are designed to verify that an email actually came from the sender
in question.
According to Google, about 15 percent
of non-spam messages in Gmail come from domains that are protected by DMARC.
This means Gmail users “don’t need to worry about spoofed messages from these senders,” Adam Dawes, a product
manager at Google, said in a blog post. Google uses it already, both in its
email sender and email provider capacities. The heft of the companies that have already signed on to the
project certainly helps, and its founders are hoping it will be more broadly
adopted to become an industry standard.
The group’s founders are email
providers Microsoft Corp., Yahoo Inc., AOL Inc. and Google Inc.; financial
service providers Bank of America Corp., Fidelity Investments and eBay Inc.’s
PayPal; online service companies Facebook, LinkedIn Corp. and American
Greetings Corp. and security companies Agari, Cloudmark, eCert, Return Path
and the Trusted Domain Project.
|
VOCABULARY
1. Combating
(v) - to try to
stop something bad from happening or getting worse - used especially in news
reports. EXAMPLE: I have to combat this constant desire to eat chocolate.
2. Scam (n) - a clever but
dishonest way to get money. EXAMPLE: He got involved in a credit card scam.
3. Phishing (v)
- an attempt
to trick someone who has an internet bank account into giving information that
would allow someone else to take money out of the account
4. Legitimate
(adj.) - allowed by law. EXAMPLE: Their business operations are perfectly
legitimate.
5. Mimicking
(v) - to copy
the way in which a particular person usually speaks and moves, usually in order
to make people laugh. EXAMPLE: She was mimicking the various people in our
office.
6. Fraud (n) - the crime of getting
money by deceiving people. EXAMPLE: credit card fraud
7. Authenticating
(v) - to prove
that something is real, true, or what people say it is
8. Spam (n) - email messages
that a computer user has not asked for and does not want to read, for example
from someone who is advertising something:
9. Spoofed (v) - to try to make
someone believe in something that is not true, as a joke
10. Heft (n) - significance or importance.
QUESTIONS FOR DISCUSSION
1. How often do you use
emails?
2. Discuss about phishing.
3. How should tech
companies handle personal information?
4. Give other example
of fraud or scam in your community.
5. What should be the
punishment for this internet scam?
Labels:
Business,
Internet,
Society,
Technology,
World
More Filipinos now using Internet
MANILA, Philippines
– More Filipinos are using digital media for news and
information rather than listening to radio or reading newspapers and
magazines, according to a study conducted by TNS, a global research company. “TNS
Digital Life 2012″ showed that 45 percent of Filipino respondents connected
to the Internet compared to 36 percent who listened to radio, 12 percent who
read newspapers, and 4 percent magazines.
The 2012 study
showed a jump in the number of Internet users compared to 36 percent in 2011;
a decrease in radio listeners who were at 40 percent in 2011; a further
decrease in newspaper and magazine readers who were at 22 percent and 4
percent respectively in the same year. Television remains the dominant
medium of information with 89 percent in 2012, up from 77 percent in 2011,
the same study said.
The study was based
on interviews with 72,000 consumers in 60 countries
worldwide from November 2011 to January 2012. In the Philippines, TNS
interviewed 1000 respondents throughout urban areas from the ABCD
socio-economic classes.
The study also
showed that majority of Filipinos accessing the Internet were teens and
young adults, with 85 percent of Filipinos aged 16 to 20 accessing the
Internet in the past four weeks, and 74 percent of Filipinos between 21 and
24 accessing the Internet in the same period. The study also showed that
families of Overseas Filipino Workers (OFWs) in the Philippines used the
Internet as the primary communication medium with 81 percent, higher
than mobile phones, 77 percent, and landline telephones, 24 percent.
Facebook is the
primary social networking site used by 90 percent of families of OFWs to keep
in contact with their relatives abroad, the study showed. The study also
showed that Filipinos accessed the Internet mostly through personal computers
either at home, 50 percent, or at Internet cafes, 49 percent. It also noted
that there were an increasing number of people accessing the Internet through
mobile Smartphone at 12 percent.
|
VOCABULARY
1.
Digital (adj.) - using a system in
which information is recorded or sent out electronically in the form of
numbers, usually ones and zeros. EXAMPLE: digital computer, digital camera
2.
Respondents(n) -someone who answers
questions, especially in a survey
3.
Dominant (adj.) - more powerful,
important, or noticeable than other people or things. EXAMPLE: Unemployment will be a dominant issue at the next election.
4.
Consumers (n) - someone who buys and
uses products and services. EXAMPLE: Consumers will soon be paying higher
taxes.
5.
Majority (n) - most of the people or
things in a group. EXAMPLE: The
majority of the
employees have university degrees.
6.
Medium(n) - a way of communicating
information and news to people, such as newspapers, television etc [↪ media]. EXAMPLE: Advertising is a powerful medium.
QUESTIONS FOR DISCUSSION
1.
Compared to Philippines, how many people use the
Internet in your country?
2.
Discuss about the advantages and disadvantages
of the Internet.
3.
What are the social networking sites people uses
in your country?
4.
How long should we use the Internet?
5.
Talk about the effects of Internet to children
and teenagers.
31 January 2012
Smartphone addicts starting to feel the pain
|
LONDON – Users of Smartphone and
tablet computers are starting to get high-tech blues, as increasing numbers
of the tech savvy are coming
down with ailments from
“text neck” to “text thumb injury”. Health experts in Britain have warned
that the strain injuries stemming
from long periods spent staring at small screens and tapping at tiny keys can
be debilitating. And the injuries are becoming more common as high-tech
gadgets grow ever more popular.
According to a recent YouGov poll, 44
percent of Britons use their mobile phone for activities other than making
calls, for between 30 minutes and two hours a day. The pollster quizzed 2,034 adults over
several days in September.
“Text neck” is in effect the latest manifestation of “repetitive
strain injury” (RSI), a condition which affects one worker in 50 in Britain. RSI
is the name given to a group of injuries affecting the muscles, tendons and
nerves primarily of the neck and upper limbs. It is particularly prevalent among workers who spend
long periods using computers and computer mouse. It is a treatable condition,
but experts warn it is essential not to ignore the early warning signs. In
France, RSI is the main cause of sick leave in the work place.
Margo in Britain says the biggest
at-risk group are children and teenagers, who are heavy users of the latest
computers and phones. “I know families where people communicate from one room
to another via text messages,” she said. “We have to put limits on this.”
|
VOCABULARY
1. Savvy (n) - practical
knowledge and ability. EXAMPLE: business savvy
2. Ailments (n)
- an illness
3. Stemming (v)
- to develop
as a result of something else. EXAMPLE: His headaches stemmed from vision
problems.
4. Pollster (n)
- someone
who works for a company that prepares and asks questions to find out what
people think about a particular subject
5. Manifestation
(n) - a very
clear sign that a particular situation or feeling exists
6. Prevalent
(adj.) - common at a particular time, in a particular place, or among a
particular group of people. EXAMPLE: Drug abuse is especially prevalent
among younger teenagers.
QUESTIONS FOR DISCUSSION
1. What is a Smartphone?
2. What are the
benefits of Smartphone?
3. Discuss about the
effects of using Smartphone on people’s health.
4. Have you ever
suffered from “text neck”?
5. Share something
about your country’s technology.
Facebook Readies IPO Filing
Facebook Inc. could file papers for
its initial public offering as early as next week, people familiar with the
matter said, as anticipation
mounts for what is likely to be one of the biggest debuts for a U.S. company.
The deal, seen as defining moment for the latest Web investing boom, could
raise as much as $10 billion and value the social network between $75 billion
to $100 billion, said people familiar with the matter. A valuation of $75 billion would be
below earlier expectations. Facebook's final valuation will be determined by
a variety of factors, people familiar with the matter said, such as investor
demand for social media, the IPO market and the health of the European
economy.
The website, which in less than eight
years has attracted more than 800 million members, has changed the way people
across the globe communicate, from organizing political protests to sharing
baby pictures. Facebook's revenue
is driven by its advertising business, as big brands rush to the site to
interact with consumers through display ads and fan pages. Facebook has been
able to increase its world-wide advertising revenue from $738 million in 2009
to $3.8 billion in 2011, according to estimates
from research firm eMarketer. It isn't known if Facebook is profitable.
Mr. Zuckerberg had been reluctant to push forward with an
IPO. People familiar with his thinking said he has been fearful of the damage
an IPO could do to the company's culture. He wants employees focused on
making great products, not the stock price, they said. But outside forces are
partly pushing his hand. Facebook executives began to realize in 2010 that
Facebook would have more than 500 shareholders by the end of 2011, which
would trigger a regulatory
requirement that Facebook start publicly reporting financial information. Mr.
Zuckerberg decided it made more sense for Facebook to go public and reap some
financial benefit from an IPO, rather than stay private but have to release
its financial information, said people familiar with his thinking.
|
VOCABULARY
1. Anticipation (noun) - a feeling of
excitement about something that is going to happen
Example: He looked
forward to the party with anticipation
2.
Valuation (noun) - the estimated
value of something
Example: The
property has a valuation of ¥ 10 billion.
3. Revenue (noun) - money that a
business or organization receives over a period of time, especially from
selling goods or services [↪ income]:
Example: The factory
lost revenue because of the strike by the workers.
4. Estimates (noun) - a guess that you
make based on the information you have about the size, amount, etc., of
something
Example: At a (very)
rough estimate, the job will take three months.
5. Reluctant (adj.) - feeling or showing
doubt about doing something : not willing or eager to do
something
Example: We
were reluctant to get involved in the project.
6.
Trigger (verb) - to cause (something)
to start or happen
Example: The timer
was set to trigger the bomb in exactly one hour.
QUESTIONS FOR DISCUSSION
1.
What do you think is the value of Facebook at present?
2.
Tell us about popular social networking site in your country
3.
Would you like to buy shares of Facebook stock should it go public?
Labels:
Business,
Economy,
Internet,
Technology
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